Wednesday, November 12, 2014

Beau Monde Guitars to Host Autism Awareness Event


Contact: Lauren Morales


NORTHVALE, NJ -- Beau Monde Guitars, a local music shop at 285 Livingston Street, is partnering with St. Thomas Aquinas College public relations students to host its inaugural “Jam Shop Open House” on Saturday, November 22 from 1 pm-4 pm. This free event--complete with music demonstrations, family fun activities, and food--will raise money for Autism Speaks, a cause that shop owners Lou Bottone and Harry Jacovou are personally connected to.

“In the spirit of Thanksgiving, we want to hold an event that will give back to all children within our community, especially those with special needs,” Bottone says.

“We take pride in the fact that our Jam Shop program has been well received within the community and we are able to give children with special needs a musical outlet!” added Jacovou, who has become increasingly connected with the autistic community since losing a family member earlier this year.

Bottone describes the Jam Shop program as “a musical journey for children five and older that offers a platform to learn about modern music and its instrumentation and integration with the visual arts.” The program’s mission is to keep a child’s focus and creativity at their highest potential, allowing them to learn by association.

Jam Shop instructors Mike Morgan and Dan Iucci say, “We believe music is the universal language that not only invigorates the senses and sparks creativity, but is also a vessel for socializing throughout a child’s most important years of development.”

Children attending the event are invited to participate in Jam Shop demonstrations, along with enjoying free crafts, face painting, games, and refreshments. Bottone and Jacovou are also sponsoring a raffle to raise donations for Autism Speaks. Jam Shop group lessons and a Fender Squier Bullet Statocaster guitar are among the prizes.

Bottone and Jacovou are also giving back to the local college community by allowing St. Thomas Aquinas College public relations students to co-coordinate, publicize, and participate in this event. Professor Elaine Winship says, “Beau Monde is offering my students an invaluable opportunity. This is an experiential learning project, a resume builder, and an awesome cause to support!”

Stop by Beau Monde Guitars’ “Jam Shop Open House” on November 22. In the words of Bottone: “I have always had this vision of raising awareness through music. It will be an incredible thing to finally see this concept come to fruition.”


Beau Monde Guitars is located at 285 Livingston Street in Northvale, New Jersey. Beau Monde is owned and operated by Lou Bottone and Harry Jacovou. Both are passionate about music and hold over 30 years combined music experience. The store carries a variety of instruments and offers individual and group music lessons, as well as rentals and repair services for all instruments. The store is open from 10 am to 6 pm on Monday, Friday and Saturday, and 10 am to 8 pm on Tuesday, Wednesday and Thursday. Reach Beau Monde Guitars at 201-660-7844 or online at

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